For auto dealerships
Thousands of emails.
Each one feels
personal.
I build AI-powered email systems for dealerships that write a different message for every customer — based on browsing history, tone, and what they actually care about. You still send thousands of emails. They just stop getting deleted on sight.
The problem
Every inbox is full of spammy dealer emails.
Most dealerships send the same email to everyone. Generic templates, mass blasts, obvious automation. Your customers can smell it a mile away — so they ignore it, delete it, or mark it as spam.
And "mark as spam" costs more than one lost opportunity. Once enough customers flag your domain, your whole sender reputation follows you across every future campaign. Future emails get auto-filtered. Deliverability drops across your entire database. Marketing budget is being spent on emails that never reach an inbox.
What I build
A different email for every customer. Written by AI, tuned to what they'll actually respond to.
Imagine sending every customer an email that feels written just for them — based on what they looked at on your lot, how they talk, and what they care about most (price? speed? reliability?). That's what the system does: writes a bespoke message for each individual, using:
- • Their browsing or buying history
- • The language and tone they're most likely to respond to
- • Smart timing based on behavior or triggers
You still send thousands of emails. They just feel like one-on-one messages — and convert like it.
What dealers see
Personalization at scale, measured across real dealerships.
These results come from dealerships running personalized email programs at scale. Your results will depend on inventory, CRM data quality, and current baseline.
Sunshine Chevrolet
- 10% email open rate (5× industry average)
- 40% increase in new car sales
- 13:1 ROI on email marketing spend
"I attribute it to our ability to individualize the content and offers, making each highly relevant to the recipient."
Friendly Chevrolet
- 10% monthly sales increase
- 120+ additional vehicles sold annually
- 0.001% unsubscribe rate
"Personalization helps us treat customers like people, not a number."
Premium BMW Dealership
- 57% open rate across 193,000 emails
- 36.7% lead-to-shopper conversion
- 1,374 "lost" leads re-engaged
"Our dealership now does a better job at sending targeted emails than most Fortune 500 companies."
Miami Honda Dealership
- 33% open rate on 50,000+ emails
- 7% click-through rate
- $456K in revenue directly attributed
"Targeted campaigns converted directly to showroom visits and sales."
Personalized emails are 2.5× more likely to get clicks and 6× more likely to convert than generic emails across the industry.
Where to start
Pick one aged inventory vehicle. Run a targeted campaign. See what happens.
"Let's take this 2021 Jeep Grand Cherokee that's been sitting for 61 days, and build a campaign targeting just the customers most likely to want it."
That targeted approach usually generates the first quick win — concrete enough to prove the system works on one vehicle before scaling to the whole inventory. It's also the easiest way to get buy-in from a skeptical GM.
Ready?
Ready to send emails people actually read?
Fifteen minutes to talk through your current email setup, your CRM, and whether personalization at scale is the right fix for your dealership.