For home services, dental, and auto repair · Washington DC metro
Your happy customers
never say so publicly.
Every owner has the same complaint: 'My customers love me, but my Google rating is stuck at 4.2 because the only people who leave reviews are the angry ones.' I build review-request systems that ask the right customers, at the right moment, in the right channel — and turn a satisfied invoice into a five-star review without anyone on your team begging for it.
Hi Tom — glad we got the water heater sorted today. If you have 30 seconds, a quick review really helps us.
Happy to — you guys were great.
Review link sent — request logged, and no second ask.
The asymmetry
The unhappy ones write reviews. The happy ones forget.
The math is brutal. A bad service experience generates a 1-star review within 48 hours. A great one generates a thank-you on the way out the door, and that's it. The customer goes back to their day, and your competitor — the one with 47 reviews and a 4.8 average — keeps showing up first on Google.
You know your customers are happy. Your retention rate proves it. Your repeat business proves it. The reviews don't, because you've been "asking when you remember" and your team feels weird about asking. So nobody does, and the algorithm rewards the shop that does.
What I build
Trigger from the right moment. Ask in the right channel. Make it easy to say yes.
- The right moment
- Not three weeks after the visit. Not three days. The system fires when the customer is most likely to still feel the relief — usually within a couple of hours of the job being marked complete. The window is small and most shops miss it.
- The right channel
- Text, not email. The open rate gap is roughly 20× and SMS gets clicked. The link goes directly to the review form for whichever platform you actually want — Google, Yelp, the Apple App Store, your industry-specific board.
- The right customer
- First-time customers who just had a great experience get asked. Customers who complained at any point in the visit don't. Customers you've already asked don't get re-asked. The system reads the signals and skips the wrong ones.
- Triage path for unhappy
- If a customer would leave a 1- or 2-star review, the system catches it first — sends them to a feedback form instead of the public review page. You get the chance to fix it before it's permanent. This is the move that flips your overall rating.
- Quiet escalation
- A single follow-up if the first ask gets ignored — different angle, different tone. Then it stops. Nobody gets nagged into a review.
Why this isn't sleazy
The bar is just: ask the customers who actually had a good experience.
The shops with 47 reviews and a 4.8 aren't fake-reviewing. They're asking. Politely, in the right moment, with a one-tap link. The shops with 30 reviews and a 4.2 are doing the same job, just as well — they're just not asking. That's the entire gap.
The system doesn't pay for reviews, doesn't fake reviews, doesn't ask customers who'd leave a bad one. It does what your best receptionist would do if your best receptionist had time to send a personalized text after every job.
Same pattern, different shops
The trigger changes. The system doesn't.
Home services
Trigger fires when the tech marks the job complete in ServiceTitan, Housecall Pro, or Jobber. Customer gets a text within the hour, while the install is still working.
Dental practices
Trigger fires when a hygiene appointment closes out clean — no complaint flag, no escalation. Patient gets a text on their way to the parking lot.
Auto repair
Trigger fires on pickup, after the invoice clears. Customer gets the text while they're still feeling the relief of a working car.
Engagement
Live in a week. Reviews compounding from day one.
Single-location builds fit the homepage's $500–$1,500 range. Multi-location rollouts get quoted before we start. Either way, fixed price — and after the first month, you should see the review count moving in a way you can feel without a dashboard.
Other problems I solve
Insurance agencies
Reach the whole book before renewals lapse.
Read more →Accounting and bookkeeping firms
Stop chasing W-2s every January.
Read more →Owner-operators
200 emails a day. 10 actually need you.
Read more →Home services and trades
The job's done at 4. The write-up's done at 7.
Read more →Law, financial, event vendors
The first call is the same twelve questions.
Read more →Ready?
Ready to be the shop with 200 reviews instead of 30?
Fifteen minutes to look at your current review pattern, your customer flow, and what's actually realistic to ask for. I'll tell you what I'd build and what it costs.